Luana Carretto became an anti food waste activist in November 2012 after watching a documentary that focused on the huge levels of food waste made not just by food manufacturers, but by everyone around her. She realised that food is available in such abundance that we don’t treat it like the valuable resource that it is.
The day after watching the documentary, Luana was determined on taking action. She decided to approach local shops directly instead of resorting to dumpster diving, believing edible food should not be classified as waste in the first place and instead it should find its way to people’s bellies by taking the dumpster out of the equation. To her amazement, most shop owners she inquired were more than happy to give her all the surplus food that would otherwise be thrown away at the end of the day.
Luana and her husband, Dennis, began picking up surplus food at 10 local shops and driving it to the West of Amsterdam to a large group of refugees (We Are Here) but they quickly realised that this was both very time-consuming and unsustainable.