In most industrialized countries consumers are the biggest contributors to food waste. Each consumer might throw out a little bit of food every day… but since there are so many it adds up quickly. Often people think that it doesn’t matter if one person stops wasting food, after all what is one person in more than 7 billion people? But just like the problem, the solution adds up quickly as well. If you start to actively reduce your food waste in your household, you’re bound to inspire other people to do so as well. One person at a time we create a society in which food waste is just “not done”, a society in which food is valued for what it is; the very basis of human life. It’s as Ghandi said “be the change you want to see in the world”, because together we have the power to create a food waste free society. And let’s be honest, it’s not even that difficult!
When working on reducing your food waste keep in mind that behavioural change doesn’t happen overnight. We all have new year’s resolutions, but how often do we really stick to them? There is no need to change all your food habits from one day to a next. See it as a process in which you are critical toward your own behaviour and try to analyse what actions lead to waste. Being conscious is already half of the work. In no time you’ll notice that by altering your behaviour slightly you avoid loads of food waste, you end up with more money in your pocket, more creative meals, and most importantly it feels good!